Nike Reuse-a-Shoe takes worn out athletic shoes and grinds them down to create a new material called Nike Grind, which is used to make high-quality sports surfaces including courts, turf fields, tracks and more.
Role: Creative Direction, Direction, Art Direction and Design
Animation, Direction & Design: Joseph Winston, Dan Fitzgerald, James Chiny
Lighting: Rupert Burton
Initial Concept: Simon Holmedal