Nike's new Football Pro Genius app is a mental performance training tool that helps you prepare to play football like the pros.
We worked along side AKQA and Nike to creatively direct and design the visual language for the project.
This was then rolled out across all films, games and print media.
This year we where tasked with creating the opening title sequence, title slates and idents for the prestigious D&AD awards.
I provided the concept, design and art direction with additional help from Oliver Harris . These where then brought to life by Oliver and Matt Whitewood. A lot of hard work all round especially within such a short timeframe.
Each machine was designed to utilise objects and materials that you would find in an art and design shop. This was to reflect the qualities of D&AD.
Cannes Silver Lion
D&AD Wooden Pencil
London International Award Silver
We where asked by the Coca-Cola company to bring to life their newly designed logo. This would go on to live as their TV commercial end tags.
A studio film to celebrate the opening of Visual Assembly. The concept was to create a piece that resonated with the name of the studio and represented the building or foundation of something new.
We collaberated with Echoic Audio who provided the exceptional sound design.
Design, Direction and Animation: Visualassembly.co.
Sound Design: Echoic Audio
Audio track: Aphex Twin
A one off print to feature in an exhibition for the advertising agency Wieden+Kennedy. The theme for the piece was Autumn.
The task was to create a sequence to highlight The Mills move to a new building in a succinct but playful way.
The aim was to create a film that hints at new beginnings, so we open with a vintage film reel, which eventually gets shredded and repackaged in a brand new Mill box.
The film has particular nuances that the viewer may not see the first time around… each part of the machine has multiple functions and not just to package and transport. For instance, as tape is wrapped around the cardboard tube, you are able to see the Mill logo being formed from the tape as it turns, and as you see the tube being shredded, particles drop through the shredder’s exhausts also making up a faint Mill logo.
Sound design: Echolab
We created the opening titles for the Young Director Awards at the 2014 Cannes Lions festival.
This visually dynamic piece explores a young director's vision and their unique way of seeing things. The sequence navigates through abstract interpretations of the delicate process that takes place in the eye of a creative.
To highlight the emergence of the RMB currency HSBC commissioned artists, designers and animators to create a piece of work based on the theme of collaboration.
In collaboration with Peter Pilotto and Target we were asked to produce visuals to launch their new collection for 2014.
Xbox One loading animation.
Route One: Refraction
In this route the Xbox logo would only be seen through the refraction of various animating objects.
Role: Creative Direction, Art Direction and Design.
Route Two: UI
A loading animation based around the UI of the XBOX ONE.
Role: Creative Direction, Art Direction and Design.
Route Three: Xpressions
Role: Art Direction and Design.
I created numerous animations based on the More4 logo and provided the creative direction for the live-action idents.
These animations won a Cannes Gold Lion
Role: Creative Direction, Art Direction, Animation and Design
Nike Reuse-a-Shoe takes worn out athletic shoes and grinds them down to create a new material called Nike Grind, which is used to make high-quality sports surfaces including courts, turf fields, tracks and more.
Role: Creative Direction, Direction, Art Direction and Design
Animation, Direction & Design: Joseph Winston, Dan Fitzgerald, James Chiny
Lighting: Rupert Burton
Initial Concept: Simon Holmedal
Concept for the court environments used in the new Nike Kobe 8 trainer film. The court environments were the few parts of the film where we had full creative control.
I designed the floor to reflect the physicalities of a black mamba snake, an animal Kobe compares himself to whilst playing.
The concept for the floor was for the wooden court to break apart and form scale like patterns. The floor would writhe around to give the impression Kobe was running on the back of a large snake.
Animation, Direction & Design: Joseph Winston, Dan Fitzgerald, Rupert Burton, Simon Holmedal
A piece for Mark Hix's London gallery.
The piece explores the intricate characteristics of fabric, capturing its fluid and delicate forms. Resulting in these intriguing sculptural objects frozen in motion.
A number of studios were given the task to produce three sting’s, each with their own particular phrase. The phrase we were given was 'Intense'.
Role: Creative Direction, Design, Direction and Art Direction.
Animation: Dan Fitzgerald, James Chiny, Simon Holmedal
Interior Design: Rupert Burton
Concept boards for a BT rebrand.
A concept I came up with for a brand film celebrating Subaru's 40th anniversary of their 'All Wheel Drive' SAWD technology.
This machine is a wheel driven flip book of sorts. The machine generates the moving image by passing each frame under the tyre using the tyres traction to pull the frames underneath it. The frames are elevated upwards towards the tyre by a hydraulic lift mechanism.
Each tyre has a camera mounted above it to capture the resulting animation.
The screen is split four ways to show the view from each of the mounted cameras. The viewer can then see the film as well as cutting to the machine creating it. At certain points the frames can merge together filling the screen where the animation flows from one screen to another.
The animation will follow a vehicle on a multi dimensional journey which demonstrates the power of SAWD.
This piece was created for Technicolour Records (an imprint label of Ninja Tune). It was created for their house bags for all their 12” releases. The image is of a piece of vinyl thats being pulled apart, groove by groove.
Experimentation utilising a 3D pattern drafting and sewing program.
Part of an ongoing series.
Concept boards for new Microsoft Xbox 360 television spots.
Concept boards for the new Toyota IQ "Car is the Catalyst" television spots.
Illustration for an article discussing the future of architecture and transport in India.
FALTY DL: ATLANTIS
NINJA TUNE RECORDS
CD and LP design and Illustration.
Concepts for Splinter Cell user interfaces that work in combination with Microsofts Kinect.
Concept 1: Tabs
The concept is based on a tabbed carousel design that can be manipulated in both 2D and 3D space.
To navigate, tabs can rotate around the central column with a swiping
All the tabs can animate in size, colour, depth and transparency.
As shown, the tabs are currently displaying a map of Africa. Any relevant tab can then be pushed, pulled, swiped or pressed to reveal sub groups displaying more relevant information. These sub groups can then fan out creating multiple cylindrical levels of the carousel.
Tabs can also animate to sound input.
For example a phone recording can be fed into the device and the tabs can react in the same way a graphic equaliser would. You can then pause, play, rewind or fast forward the audio by swiping and rotating the carousel.
Concept 2: Columns
This concept is based on columns that can be navigated vertically. Again it can be manipulated in both a 2D or 3D space.
You Scroll up and down activating digital platforms pertaining to information that is needed. These platforms can display anything from 3D representations of possible structures, land masses, voice comms etc to banks of screens or diagrams. These themselves can be spun on their axis and can be made larger or smaller by simple hand gestures. Sub platforms or columns can lead off from the central platform or column displaying relevant information for each task.
Set of illustrations for a special feature on Future Cities.
Illustration for an article looking at the latest video tools and how
they are making it easier for designers to create high-spec effects.