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NIKE KOBE 8

Concept for the court environments used in the new Nike Kobe 8 trainer film. The court environments were the few parts of the film where we had full creative control.

I designed the floor to reflect the physicalities of a black mamba snake, an animal Kobe compares himself to whilst playing.

The concept for the floor was for the wooden court to break apart and form scale like patterns. The floor would writhe around to give the impression Kobe was running on the back of a large snake.


Animation, Direction & Design: Joseph Winston, Dan Fitzgerald, Rupert Burton, Simon Holmedal