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The task was to create a short reveal film for the new Audi E-Tron GT RS.
We wanted to explore what happens in the moment when an object is revealed.
And how the process of revealing an object can inform the entire aesthetic.
We developed a technique that allowed these reveal moments to produce new forms that absorbs and creates new energy.
We were then able to capture unique, graceful and intriguing moments found within the changing states.
Client: Audi
Creative Direction, Direction, Design and Animation:
Douglas Bowden
Music: Autechre
The task was to create a short reveal film for the new Audi E-Tron GT RS.
We wanted to explore what happens in the moment when an object is revealed.
And how the process of revealing an object can inform the entire aesthetic.
We developed a technique that allowed these reveal moments to produce new forms that absorbs and creates new energy. We were then able to capture unique, graceful and intriguing moments found within the changing states.
Client: Audi
Creative Direction, Direction, Design and Animation: Douglas Bowden
Music: Autechre